Cosmetic bottle covered with a ‘Hello, I’m Paper Bottle’ label is made of PLASTIC

The label on Innisfree's limited edition Green Tea Seed Serum reads 'Hello I'm Paper Bottle'


A well-liked cosmetics firm has been condemned for promoting a moisturizer in a bottle the label claims is made from paper – with a secret plastic bottle beneath. 

Innisfree’s green-tea infused product is wrapped in a brown cardboard protecting, and declares: ‘Hi there, I am Paper Bottle’ on a inexperienced and white label.

However one buyer who sliced the bottle open shortly realized it was only a plastic container in a skinny paper shell and shared the proof on Fb.

Innisfree shortly apologized for any confusion, saying it ‘missed the likelihood that the naming might mislead individuals to suppose the entire packaging is made from paper.’

The agency claims the colorless bottle is recyclable and makes use of half as a lot plastic as standard packaging.

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An online sleuth revealed the package is really a plastic bottle with a thin paper shell

The label on Innisfree’s restricted version Inexperienced Tea Seed Serum reads ‘Hi there I am Paper Bottle,’ however a web-based sleuth revealed the package deal can be a plastic bottle with a skinny paper shell

The bottle was uncovered on a Fb group known as ‘No Plastic Buying’. 

‘I felt betrayed when discovering out that the paper bottle product was a plastic bottle,’ the put up learn, the Korean Herald reported.

The patron filed a criticism with Korea’s shopper safety company, accusing Innisfree of ‘greenwashing,’ –  the place corporations dishonestly declare to be extra environmentally pleasant than they are surely. 

Innisfree maintains the term 'paper bottle' refers to the paper label surrounding the bottle. 'We overlooked the possibility that the naming could mislead people to think the whole packaging is made of paper,' it said

Innisfree maintains the time period ‘paper bottle’ refers back to the paper label surrounding the bottle. ‘We missed the likelihood that the naming might mislead individuals to suppose the entire packaging is made from paper,’ it stated 

'I felt betrayed when finding out that the paper bottle product was a plastic bottle,' the user wrote online. They have filed a complaint with Korea's consumer protection agency

‘I felt betrayed when discovering out that the paper bottle product was a plastic bottle,’ the person wrote on-line. They’ve filed a criticism with Korea’s shopper safety company

Innisfree said directions about separating the paper label from the plastic bottle before recycling are listed on the package. It apologized 'for failing to deliver information in a precise way'

Innisfree stated instructions about separating the paper label from the plastic bottle earlier than recycling are listed on the package deal. It apologized ‘for failing to ship data in a exact approach’

In response to on-line backlash over the package deal, Innisfree issued an announcement acknowledging the ‘Hi there, I am Paper Bottle’ label ‘could also be deceptive.’

‘We used the time period ‘paper bottle’ to elucidate the function of the paper label surrounding the bottle,’ the model stated. 

‘We missed the likelihood that the naming might mislead individuals to suppose the entire packaging is made from paper. We apologize for failing to ship data in a exact approach.’

In response to Innisfree, the container does use 52 p.c much less plastic than the earlier model and incorporates 10 p.c recycled plastic in its cap. 

It added that instructions about separating the paper label earlier than recycling are listed on the package deal, which clearly identifies that there’s plastic beneath. 

There are over 400 Innisfree stores in South Korea, as well as dozens of locations in Hong Kong, China, Japan, Taiwan and other parts of Asia. The first Innisfree store in the US opened in Manhattan in 2017.

There are over 400 Innisfree shops in South Korea, in addition to dozens of areas in Hong Kong, China, Japan, Taiwan and different elements of Asia. The primary Innisfree retailer within the US opened in Manhattan in 2017.

In July 2020, Innisfree's parent company, Amore Pacific, reformulated several product packages to be more eco-conscious, including removing the metal spring from its Happy Bath grapfruit body wash (far left)

In July 2020, Innisfree’s father or mother firm, Amore Pacific, reformulated a number of product packages to be extra eco-conscious, together with eradicating the metallic spring from its Completely happy Tub grapfruit physique wash (far left)

‘Each the paper bottle and lighter plastic container may be sorted out and recycled after use,’ the corporate stated in an announcement. 

The patron who posted the photographs advised the Herald the corporate’s rationalization was ‘inadequate.’

‘Lots of those that selected the given product had been making an attempt to cut back dangerous impacts to the atmosphere,’ they stated. ‘I really feel that [Innisfree] took benefit of them.’

Innisfree was launched in 2002 by Amore Pacific, South Korea’s largest cosmetics company, as an eco-friendly magnificence model.

Its title was taken from the W. B. Yeats’ pastoral poem ‘The Lake Isle of Innisfree,’ through which he recollects summers as a baby spent having fun with the small, uninhabited island. It sits on Lough Gill in County Sligo, Eire.  

The model promotes its all-natural merchandise and environmental practices, together with the truth that many elements are regionally sourced on Korea’s Jeju Island.

It has used the slogan ‘Clear Island—the place clear nature and wholesome magnificence coexist fortunately.’

Amore Pacifica, which owns Innisfree, Primera, and dozens of other brands, has announced plans to use 700 tons less plastic packaging by 2022.

Amore Pacifica, which owns Innisfree, Primera, and dozens of different manufacturers, has introduced plans to make use of 700 tons much less plastic packaging by 2022. 

There are greater than 400 Innisfree brick-and-mortar retailers in South Korea, in addition to dozens of areas in Hong Kong, China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, India, Canada, Australia, and United Arab Emirates.

The primary Innisfree shops within the US opened in Manhattan in 2017.

However Inisfree has struggled in recent times: Earnings plummeted after reaching a peak of $175 million in 2013, in accordance with Statista.

In 2020, the corporate’s working income amounted to round $6.3 million, down from $55 million in 2019.

Inisfree is a subsidiary of Amore Pacific, South Korea’s largest cosmetics firm, with annual gross sales of over $4.8 billion.

Began in 1945 in Korea, Amore Pacific operates greater than 30 different health and beauty manufacturers together with Sulwhasoo, Laneige, and Mamonde.

In July 2020, Amore Pacific introduced it was altering a number of merchandise to be extra eco-conscious, together with eradicating a metallic spring from its Completely happy Tub Grapefruit Essence Physique Wash and utilizing a glass container and recycled plastic cap within the Primera Tremendous Black Seed Chilly-Drop.

The corporate has additionally focused an effort to make use of 700 tons much less plastic packaging by 2022.



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