Joe Hildebrand has taken a swipe at Channel 10 over the lacklustre rankings for MasterChef Australia.
In a column for Information Corp, the previous Studio 10 host famous the fact TV cooking competitors had been defeated by ABC’s 7:30 and Australian Story.
‘It appears Ten’s mantra of “joyful to be No. 3” should change to “joyful to be behind the ABC”,’ he wrote.
‘Who killed MasterChef?’ Joe Hildebrand has taken a swipe at Channel 10 over the lacklustre rankings for MasterChef Australia
‘The physique may nonetheless be as heat as Nigella Lawson’s freshly baked marshmallow and rhubarb cake however the time has come to ask: who killed MasterChef?’ he added.
Joe was a panellist on Channel 10’s morning program Studio 10 from 2013 to 2020.
He left the speak present for a brand new gig with 2GB and to proceed writing for Information Corp.
Worker: Joe was a panellist on Channel 10’s morning present Studio 10 from 2013 to 2020
In the meantime, former Channel 10 govt Rob McKnight has mentioned the community’s high brass ought to be nervous amid plunging rankings for its flagship cooking present.
Rob, who’s the editor of tv trade bible TV Blackbox, mentioned MasterChef had been ‘out-niced’ by the 9 Community’s family-friendly Lego Masters.
‘I actually have sympathy for these in management at 10, as a result of the present is up towards stiff competitors in Lego Masters and Large Brother,’ he mentioned.
Commentary: In the meantime, former Channel 10 govt Rob McKnight has mentioned the community’s high brass ought to be nervous amid plunging rankings for its flagship cooking present
‘Lego Masters has basically “out-niced” MasterChef and nonetheless feels contemporary.’
He mentioned that after 13 seasons the traditional version of the present ‘does not lower it anymore’, and final yr’s spectacular rankings had been primarily as a result of forged of returning favourites, akin to Poh Ling Yeow.
The previous exec producer of Studio 10, who now hosts The Anj, Rob & Robbo Present, mentioned he expects MasterChef to be revamped for 2022 given its significance in Channel 10’s prime-time schedule.
Time to fret: ‘I’ve sympathy for these in management at 10, as a result of the present is up towards stuff competitors in Lego Masters and Large Brother,’ he mentioned. Pictured: MasterChef’s Melissa Leong
‘When a high performer bombs the best way MasterChef has, you may anticipate modifications are coming,’ he mentioned, including that its battle should be a ‘actual fear’ for 10.
‘Executives should suppose very rigorously about the place they go from right here. Make no mistake, the present might be again subsequent yr – it is simply too vital to 10 to not be,’ Mr McKnight noticed.
‘TV audiences are fractured and we’ve got too many choices now. It is vital that each present served up brings one thing new.’
Crushed at its personal sport: Mr McKnight, who’s the editor of trade bible TV Blackbox, mentioned the present had been ‘out-niced’ by the 9 Community’s family-friendly Lego Masters
He concluded by saying he believes the MasterChef model nonetheless has ‘loads of life left’ however it must evolve and ship one thing new for viewers.
Mr McKnight’s commentary comes after the culinary program pulled in a paltry 527,000 metro viewers on Sunday, in line with Mediaweek.
This was little question a bitter serving for the fact present which broke the ‘magic million’ mark in its first week final yr – together with practically 1.1 million for its second episode.
Oh, no! The second outing with new judges Melissa Leong (centre), Andy Allen (proper) and Jock Zonfrillo (left) has not been practically as standard this time round, and the trio could nicely want immunity pins of their very own as viewership continues to nosedive
The collection had managed to succeed in greater than one million viewers 4 nights in a row throughout its debut week in 2020.
However this yr MasterChef is already being crushed by 9’s Lego Masters, which seems to have stolen its momentum – and viewers.
MasterChef season 13 launched to simply 670,000 metro viewers on April 19.
This was a substantial drop from the 1.23 million who watched the premiere of MasterChef: Again to Win on April 13, 2020.
Come one, come all! MasterChef continues Tuesday at 7.30pm on Channel 10. Pictured: visitor choose Nigella Lawson addresses contestants in a digital cooking problem