Online calculator shows how many followers you’d need to earn a living as an ‘influencer’

The 'social salary calculator' from lets you enter your desired salary and provides an estimate of how much social media engagement you'd need

A brand new on-line software exhibits you what number of social media followers you will have to earn a dwelling from being an ‘influencer’ and stop your 9-5 job for good. 

The ‘social wage calculator’, created by music licensing platform, works out a degree of social media engagement that will earn you your best wage.

For instance, if your required yearly wage is £50,000, you will want a minimal of 1,000 YouTube subscribers and 16.6 million yearly views in your movies.

Alternatively, on Instagram, you will want a minimal of 5,000 followers and 214  sponsored posts a yr on the platform to earn the specified £50,000. 

Or you could possibly earn £50,000 a yr from having a minimum of 10,000 TikTok subscribers and 187.6 million TikTok video views a yr.  

So-called ‘influencers’ with thousands and thousands of follows could make a good-looking dwelling from selling merchandise on their social media accounts.  

The ‘social wage calculator’ from enables you to enter your required wage and offers an estimate of how a lot social media engagement you’d want


Influencers are folks paid by corporations to endorse their product on their social media accounts. 

Influencers can cost 1000’s of kilos to endorse a single product.

This implies posting one photograph to Instagram with an endorsement can represent a day’s work.

And the extra followers an influencer has, the extra they’re prone to receives a commission for a single publish.  

Influencers do not must be celebrities or specialists in any specific subject – they only have a lot of followers and receives a commission to publish sure content material. says being a social media influencer is the brand new ‘dream job’, because it normally entails getting paid to easily publish photographs on-line subsequent to a selected promotion, like magnificence merchandise, nutritional vitamins or clothes manufacturers. 

About 22,000 folks every month seek for ‘the way to turn out to be an influencer’ on Google, claims – displaying there’s a demand to stop the day job in favour of incomes a dwelling fully by social media. has used numerous trade estimates to give you the brand new software, together with Influencer Advertising and marketing Hub’s YouTube Cash Calculator, which estimates that the typical YouTube creator obtained $7.60 (£5.46) per 1,000 views. 

‘Influencers are a quickly rising breed and the highest ones are making some severe cash, so it is no marvel that an increasing number of folks wish to quit the day job,’ says.

‘So with regards to the chilly, arduous numbers, what number of followers, views, and posts would you could make the wage that you simply’re at present incomes? 

‘Utilizing numerous trade estimates, we’ve created the next calculators so you possibly can work out simply that.’ 

Annoyingly, even the calculator’s estimate for incomes the typical wage within the US (£24,554) as an influencer feels like quite a lot of effort.

To earn this a lot each year, you’d want a minimal of 1,000 YouTube subscribers and eight.1 million yearly views, or a minimal of 5,000 Instagram followers and 105 sponsored posts, or a minimum of 10,000 TikTok subscribers and 92.1 million views a yr. 

It's estimated that you need at least 5,000 followers before you can start to actually make any money from Instagram (Stock image)

It is estimated that you simply want a minimum of 5,000 followers earlier than you can begin to really make any cash from Instagram (Inventory picture)

For example, if wannabee influencers opted for YouTube as their platform of alternative, estimates they’d want 1,000 subscribers or 4,000 hours of content material uploaded within the final 12 months to begin creating wealth. 

They’d additionally should be eligible for monetisation by YouTube’s Associate Programme (YPP) – a primary step for creating wealth from a YouTube channel.

‘The common advertiser pays $7.60 for each 1,000 impressions on their advert, however keep in mind that Google retains 45 per cent of this advert income,’ says. says: 'Influencers are a rapidly growing breed and the top ones are making some serious money' says: ‘Influencers are a quickly rising breed and the highest ones are making some severe cash’

‘This implies you could count on to make $4.18 for each 1,000 views.’ 

It is also estimated that you simply want a minimum of 5,000 followers earlier than you can begin to really make any cash from Instagram, or 10,000 followers and greater than 10,000 views within the final 30 days to make cash from TikTok. 

Though ‘influencers’ are typically seen as having it straightforward, lots of them insist that posting content material on-line is tough work. 

Influencers do not must be celebrities or specialists in any specific subject – they only have a lot of followers and receives a commission to publish sure content material. 

Many are usually ex-reality TV contestants who’ve garnered sufficient publicity from their stint on TV to build up followers on social media – after which be observed by corporations for his or her potential. 

Examples embrace former BA air stewardess Amy Hart, who can earn £1,000-plus for posting an image of herself holding a bottle of hair conditioner or a packet of chewing gum. 

‘Influencing is a brand new type of promoting,’ Hart mentioned. ‘If somebody mentioned they labored in promoting they usually needed to go to Dubai, you wouldn’t bat an eyelid.’

Nevertheless, influencers have been criticised for spreading falsehoods about subjects that lie outdoors their areas of experience, such because the coronavirus pandemic.  

Final yr, New Zealand influencer Zoe Fuimaono advised her 63,500 followers to not get Covid assessments in the event that they did not need to and questioned the effectiveness of carrying a face masks. 

‘Message your mates who’re nurses and medical doctors and ask them what they consider the group carrying them,’ she mentioned.

‘They’ll inform you they will not work as a result of we can’t use them correctly as a result of we aren’t medical professionals.’ 


Committee of Promoting Observe (CAP) created a doc known as  ‘An Influencer’s Information to creating clear that adverts are adverts’.

This physique represents advertisers, media house owners and businesses and it’s accountable for writing the Advert Codes.

The Promoting Requirements Authority (ASA) is the UK’s promoting regulator and makes certain adverts throughout UK media stick with the promoting pointers.

Competitors and Markets Authority (CMA) can take motion in opposition to folks. 

Sixteen celebrities have been picked up for his or her fixed breaching of the principles set out by these authorities our bodies. 

When content material promotes specific services or products and comprises a hyperlink or low cost code the poster receives fee for each ‘clickthrough’ or sale from that content material. 

This, due to this fact, falls below the class of promoting and have to be thought of as an advert.   

Affiliate hyperlinks or low cost codes might characteristic for less than a few of the content material, not al lof it. 

On this occasion the consumer should clarify that solely these sections are an advert, however that must be evident. 

In the event that they work with a model to create some content material that will probably be posted on a consumer’s channel.

This qualifies as an advert for the model if the corporate (1) ‘paid’ them in a roundabout way or (2) had some editorial ‘management’. 

Freebies are included below this, not simply fee.  #freebie is recommended as a label to make this clear. 

Merchandise, presents, companies, journeys, lodge stays and many others. given without spending a dime are all prone to qualify as ‘a fee’. 

 #advert or #sponsored are a few of the apparent methods the poster ought to label their content material. 

It should even be positioned prominently at the start of the publish, fairly than buried away amongst different hashtags.

Influencers used to have the ability to get away with declaring who they work for of their bio, this can not be ample and every publish must be adequately labelled up.  

Multiple business partnership must also be acknowledged for every publish. 

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